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Etsy is an acronym for Easy to sell yourself, it is an e-commerce website focused on handmade items, vintage goods, and craft supplies it is an online store where you can find anything from jewelry to unique objects and customized clothing.
The company was founded back in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik. Etsy is a great place to turn your creative ideas into a source of income with millions of buyers choosing to shop on Etsy because of the number of vintage goods that can be found there.
On Etsy, you can start selling your handmade goods, craft supplies and vintage items(20 years or older). You will be paid for every sale made via PayPal.
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How to join Etsy
It is easy to join Etsy all you need to do is to register as a seller on Etsy and with as little as $0.20 to publish a listing to the marketplace and your Etsy store is ready.
The registration process should be done with a desktop web browser.
When your store is open you should start setting up necessary things like concluding on how to ship your items to your eventual customers, every needed information is provided on Etsy when you have already open your shop.
Tips for selling on Etsy
1. Know the essentials of starting an Etsy store
Before joining Etsy make sure you have enough knowledge of how the platform operates, ask questions which Etsy package you will purchase and their policies.
This is essential because you do not want to break rules which may cause issues for your store in the future.
2. Understand Etsy SEO
SEO (Search Engine Optimization) is the process of increasing visibility of your website traffic to your shops in search engines like Google, Bing, and Yandex.
Etsy ranks all the matched listings based on each buyer’s likelihood to purchase the items.
So in order to rank for keywords like summer shirt, you may have to label your products as shirts in your product description.
3. Take Quality Photos
Making sure your Items on your store look good is a must if you want them to get sold. You should get a good camera to do this.
A simple thing to do is always take photos of them with a white background to make the product stand out.
4. State out your plans
Write down your intentions of what you want to achieve every month, from sales to profit to how many items you plan on selling.
You should also know how you plan to ship your items to your buyers. Most of the tools for this are provided by Etsy.
5. Learn from experienced Etsy sellers
With over 198 million sellers on Etsy, there are plenty of success stories to learn from. An example can be Deborah roger who began selling on Etsy since 2008 and still sells she specializes in making handcrafted items.
6. Share your Photos on Instagram
Instagram is a very good network to share and promote any business online just make sure to post good clear photos of your products.
7. Create a mailing list
Sending occasional email campaigns to your customers will go a long in making your customers stay with you. You should give them an update on your latest products and discounts.
Most of the popular tools to use for mailing can be Mailchimp which is free to use with the option to make automated emails for absolute flexibility.
8. Share your photos on Pinterest
With over 250 million people using Pinterest every month Pinterest is a great alternative to Instagram and you can easily get discovered because of its high traffic, especially for the exposure of your product.
9. Understand copyright laws
Copyright is a type of intellectual property for protecting original works of an individual. Make sure anything marketed by you is not copyrighted by someone else because if caught you can be charged for monetary damages.
10. Know your Target audience
Analyze your products from a customer view, offer coupons and special offers to attract customers. Try hiring an Instagram influencer to promote by posting pictures of your products on his or her account.
You need to be asking questions like what is the demographic, how they think and even finding out there daily challenges in other to find the best product sell.
Reasons to join Etsy
- You enjoy expressing your creativity.
- want a reliable side Income.
- You have a lot of free time.
- You decide to be your boss.
- courageous to try something new and extensive.